Warning! Spoilers ahead! If you haven’t seen the Karate Kid movies or the sequel Netflix series, Cobra Kai, don’t read this article.

If you have, keep on reading!

The Karate Kid, 1984. Image by Business Insider: https://www.businessinsider.com/youtube-the-karate-kid-tv-series-sequel-2017-8?r=MX&IR=T

Don’t we all remember this epic fight at the end of The Karate Kid (1984)? Johnny Lawrence, from the Cobra Kai dojo, and Daniel Larusso, with the wisdom of Mr. Miyagi, facing each other and ready to fight for the last point that will determine which one of them will win the All Valley Under 18 Karate Tournament.

Daniel stands in one foot, as his other leg is injured, trying to keep…

Photo by EtiAmmos in Shutterstock.

It was around a year ago that I decided to switch from graphic and logo designer, into a full time branding strategist (I actually talk about my journey and the importance of branding strategy on Medium, you can read all about it here).

I started out by enrolling into an amazing course called Brand Master Secrets, which was created by a fellow strategist called Stephen Houraghan. Although I was pretty skeptical at first, this course ended up changing my mindset and opening a lot of doors for me.

When I finished the course, I felt so empowered… but scared as…

Photo by Hassan Pasha on Unsplash

It was not so long ago that I decided that being the graphic designer that I am was not enough. There’s a whole new level of competitors out there that charge 10 times less of what I usually charge for a logo. There are all of these platforms out there that help you get the work done faster and cheaper, such as Upwork, Fiverr and Freelancer.

Don’t get me wrong, those places are a great starting point for freelancers that want to earn money while they’re gaining experience. And, from the clients’ perspective, they’re also a way to get a…

Jacqueline Grabinsky

Graphic Designer | Brand Strategist | Helping solopreneurs reinvent their brand | Connect with me: https://linktr.ee/singulariidesign

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